Our amazing FIRE UP Life team

The universe has conspired to bring us to this beautiful endeavor – life coaching!


Jamie Fair

Jamie has called Utah home for most of his life but lived many places as a youngster with his military family including California, Texas, Pennsylvania, and Oregon. He has a rich background in technology and has been leading people for nearly 3 decades. He is currently serving as Senior Vice President of a 30-million dollar IT company as well as co-owner of his own million-dollar company. The outdoors recharge Jamie and he revels in hikes in the Wasatch Mountains with his Papillion, Lola.

Holly Fair, MBA

Holly is a Utah native and University of Utah alumnus. With a passion for learning and education, she holds a Masters of Business Administration and has been teaching as a Professor for the past 11 years. She has taken that same passion for teaching and driven youth outreach programs. Holly finds joy in crochet, travel, and live music and has been featured in Salt Lake City Magazine for her transformative journey.

Jamie and Holly have been together for over a decade. During this time, they have tackled the ups and downs of life and relationships by soaking up everything they can on the topics of self-empowerment, motivation, relationships, and communication. This includes a 2-year intensive leadership and self-improvement program where they learned to design workshops and apply advanced coaching skills and techniques. Both have many years of experience as corporate trainers and are fueled by seeing positive shifts in their clients.

The Fairs incorporate the knowledge and experiences gained with humor and panache to assist others in creating inspiring lives.

As proud parents and grandparents, Jamie and Holly look for ways to nurture and develop the next generations. Loving to give back whenever possible, they have volunteered for several years for the American Diabetes Association and have acted as Public Information Officers for the American Red Cross Disaster Services.